Collaboration over competition, always. Find out how Akin values the art of creating space for a collaborative mindset in the Philippines.
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It’s the truth. Collective collaboration is the future of lifestyle, decor, and fashion in the digital landscape. Many brands and personalities have started to look towards a collaborative mindset when expanding their reach. It’s a pretty practical plan of action, really. Brands or personalities with similar content can attract an audience that truly cares about their body of work. More than that, a collaborative mindset promotes a healthy breeding ground for a place of learning. If we all let our prejudices amongst competitors go, then we can make use of a collective knowledge.
Geewel Fuster saw the opportunity in a collaborative mindset through her work as an architect and digital influencer. She is what we call a creative curator. Someone who has a heart for art with a keen eye in spotting talented individuals. As of February 2021, she made this talent of hers an official business through her brand, AKIN.
What is AKIN?
The AKIN is a collection of curated work of art through inspiration, archives, conscious line, and collaboration. It is currently being supported by artists, sustainable brands, idea curators and thriving entrepreneurs. The brand shares creativity and creates a space for individuals to collaborate and find community.
Who is currently featured in AKIN?
In the later months of 2020, Heart Evangelista was on fire in social media for her Estancia x AKIN Aphrodite top. She posted an OOTD to her Instagram and received praise from style mavens everywhere for the beautifully crafted top. Aside from the Darling of the Philippines, AKIN has been spotted on multiple personalities in the fashion industry. You can expect to see more sustainable collaborations from the brand in the coming months.
I’m a creative. How can I get myself involved?
The AKIN is spearheading a creative movement through the art of collaboration. They’re welcome to opening their arms to creators who have the same ethos as them. The end goal is simple: to create a space for a budding community of like-minded people. Inspiration and education is at the forefront of their campaign. If you’d like to collaborate with the AKIN, then shoot them a message on their Instagram, @akin.collective.
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