With trendy, high-quality yet affordable makeup products, BYS Cosmetics is hailed as Most Influential Global Beauty Brand at this year’s MEGA Fashion Awards.
Related: Tried & Tested: Skin by BYS is a Fuss-Free Skincare Range for Women In Their 30s
With collaborations with our favorite celebrities like Nadine Lustre and Regine Velasquez, and launching collections with Korean heartthrob Park Seo Jun, and icon Barbie, BYS has truly made an impact to beauty lovers wherever they are in the world. At a time when the beauty industry was embattled by a global pandemic and the resulting quarantines, BYS showed that they were still a formidable force. As such, they were honored at this year’s MEGA Fashion Awards (MFA) for Most Influential Global Beauty Brand, co-presented by RLC Residences.
Founded in Melbourne, Australia in 2004, BYS quickly become a well-known beauty brand around the world, thanks to their fun and colorful makeup products that delivers quality without the hefty pricetag, BYS. They brand also recently launched their first skincare line called SKIN by BYS, which was enthusiastically received by the market.
One of the reasons BYS is so beloved is due to their efforts to be more eco-friendly and sustainable. BYS is accredited by PETA and approved by the FDA, with all their products being 100% cruelty free and vegan.
As seen on their website, their mission is: “BYS aims to fill the void in the global market for being fast to market with exciting, on-trend, innovative colour cosmetics. We are proving that it is possible to produce fun, fashion forward, quality cosmetics at affordable prices.” And, after everything we’ve seen from BYS, it’s safe to say mission accomplished.
The 2021 MEGA Fashion Awards (MFA) is co-presented by RLC Residences.
The post BYS Is Loved By Beauty Lovers Everywhere, And Here’s Why appeared first on MEGA.
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